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New plant in St. Petersburg, for the electric water heaters
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MTS buys Ecoflam
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Technology and safeness as basis of the leadership in the world water heaters market
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New plant in St. Petersburg, for the electric water heaters
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A new plant has been opened in St. Petersburg for manufacturing of electric water heaters. The plant, which extends on a surface of about 18 thousands sq.mtrs, has been fulfilled within 3 years, with the objective of strengthening the Groups presence in Russia. With the Ariston brand, Merloni TermoSanitari holds, in fact, in this country, a market share equal to 50%. 30 million euros have been invested into the new plant and will have an annual productive power, at full capacity of 500.000 pieces, with a staff of 300 people. The productive process of the plant , totally computer-based, makes use of the most advanced technological solutions, and deals with a range of electric water heaters from 30 to 150 litres, for domestic and commercial use. “We have started a direct productive activity also in this Country, after developing and strengthening the commercial presence – as declared by Francesco Merloni, Chairman of the MTS Group, during the opening ceremony – and we do it according to the main principles that has always driven our growth and world expansion policies: to use our best technologies, to promote the local human resources and to strictly collaborate with the local authorities and institutions, with the objectives of reciprocal benefits and common development”. “The MTS Group has been working in Russia since 1995 - as declared by Paolo Merloni, Chief Executive Officer of the Group – and within a space of 10 years we have become the market leaders for electric water heaters, with a consolidated presence which looks at the future. The realization of the plant in this Country meets the need of keeping the leadership, with a more structured presence. With the new plant – Paolo Merloni concludes – we continue with our internationalization policy, by taking our productions always closer to the place of destination on the markets”.
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MTS buys Ecoflam
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Merloni Termosanitari (MTS Group) buys 100% of Ecoflam, accomplishing yet another step of growth in the Heating market, in line with the concentration trend of the European heating market. Founded in 1973, Ecoflam is immediately characterized for its sensibility for saving energy, safety and environmental defence. From 1981 the company entered the industrial zone of Resana (close to the city of Treviso), progressively increasing the productive surface, reaching an actual coverage use of around 28.000 SM. The company’s headquarters is in Italy and it also has a branch in the United Kingdom. It has over 160 employees and it made a turnover of 59 million euro (of which 64% was produced in Italy) in 2004. Ecoflam produces and commercializes a wide range of products for domestic and commercial use of which: heating products (44% of turnover), air conditioning (15% of turnover), burners (32% of turnover). Ecoflam has a position of leadership in the condensing boilers area – the most advanced technology for saving energy and for the low pollution issue – and it is also the second Italian manufacturer in the field of burners and sells its products in 40 countries, in 4 different continents. In the last few years Ecoflam has characterized its offer thanks to a new innovative consultants service for professionals that design heating installation, also of great potential, with traditional or alternative energies. The purchase of Ecoflam has a double strategic value for the MTS Group since it reinforces the position of the Group in the European market of jet burners and strengthens its presence in the area of heating systems and services also in Italy. MTS has gained second place in Europe in the jet burners business for the quantity of pieces produced and sold; the Group already has two plants (in France and in Germany) that produce a wide range of products commercialized worldwide - with Cuenod and Elco, two very well known brands – and particularly in rich and demanding Central European markets. As far as the heating systems and services market is concerned, Paolo Merloni – Chief Executive Officer of Merloni Termosanitari – said: “The heating’s systems and services is an area of the market with great value in which we already have a very important position with the Elco brand in Germany, Switzerland, Belgium and Austria, and a good place in Holland, United Kingdom and Italy with the Rendamax brand. The purchase of Ecoflam is very important as it strengthens the position of our Group on the Italian heating market, in which we have become the leader of high efficiency gas boilers for domestic and commercial use”.
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Technology and safeness as basis of the leadership in the world water heaters market
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One of this technological excellence example is B.E.S.T. – a MTS Group exclusive patent - the first electronic thermostat for electric storage water heaters, with two functions: regulator and bipolar safety thermostat. The advantages of B.E.S.T. technology (Bipolar Electronic Safety Thermostat) can be summarized in a bigger precision in the functional thermostatic regulation and in a total safety also thanks to the microprocessor with a software certified IMQ. The B.E.S.T. technology has been applied to the new Ti Tronic Best water heater, with Ariston brand, homologated IMQ at the MTS test factory in Fabriano. This new product will be produced in the Genga factory and in the new productive site in St. Petersburg region, recently inaugurated with the Chairman, Francesco Merloni, and the Chief Executive Officer Paolo Merloni. Merloni TermoSanitari aims to market the Ti Tronic Best in Russia and in East Europe, and, then, in Italy, Spain and all the other countries were MTS Group is present with its own products.
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